I always wonder why most customers buy so much stuff with low cost even if they have money. I
think that buying things fast at low cost is a great situation. When you are
young and able to find out your style then, I understand the purpose of buying
low-priced attires. But why this express fashion is so popular even with the grown-up
customer?
Most people really do not care about the worth and how long
it will last, because you can buy another cheap
product next year. People these days aren't easily fulfilled. When they buy
something...two months later they want another new model. So buying stuffs cheap makes it easier for people to
say: " I can just buy a new one because it was only $....!
Just because we have many options, it doesn't mean we have
to take them all. We live in the age where you can buy whatever thing at any
price. That's why this is all baffling! We need to know why that $60 coat is $60.
You, as a customer should examine this or you can buy and see what happens.
Whatever you do, look back and see if you could have done enhanced. People use
shopping as a pass through filter, and retailers take benefit of that.
So how do we educated
fashion consumers? Who educates fashion
consumers? Definitely not companies who depend on revenue and more and more
sales. What/who/how then? The greater part of people seems not to even worry
about the environment and the costs to over-production
and over-consumption. So why would they care about durability of a coat if they don't care about the very
atmosphere they breathe?
It is indeed a social problem. Look at how the world is
today. Everything has to go quick; no one wants to wait for something. And in
the fashion world, trends change often. There is a certain
stress to always look good and to always be the latest trends. Brands provide that. They know that always people
will buy their "cheaper" stuffs
because it’s trendy.
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